Black Friday and Cyber Monday made clear that the online-offline divide in consumers’ minds has almost disappeared. Among the big winners for sales in 2019 will be a device that is perhaps the best physical representation of that diminishing online-offline divide: the digital assistant.
Even basic home goods like doorbells and light bulbs are commonly being sold with Wi-Fi connectivity and the ability to integrate into Google Home-, Siri-, or Alexa-enabled networks. These devices do not just talk to one another. They’re also providing the companies that manufactured them with a gold mine of data about how they’re being used–and, increasingly, who is using them.