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Partnering for Positive Change

Help Reduce Substance Abuse in Lincoln County

Partnering for Positive Change

NebraskaLand National Bank has partnered with Community Connections for their year-long campaign, Partnering for Positive Change, to help reduce substance abuse in Lincoln County.  On June 22nd, NebraskaLand National Bank and Community Connections kicked off the campaign with a grill event open to the public. NebraskaLand National Bank served hot dogs, hamburgers, chips and beverages available for a freewill donation while Community Connections spoke with business owners who were interested in placing piggy banks at their businesses in order to collect change. At the kickoff grill event, the Bank presented a $4000 donation and helped raise $500 in freewill donations! The goal for Community Connections is to raise a mile worth of quarters in a year’s time or nearly $16,000 in order to help their cause and replace funding from a grant that has expired.

How can you help?

If you are interested in helping Community Connections reach their goal over the year, you can become a part of the campaign too! Community Connections has created the Partnering for Positive Change Challenge that anybody in the community can participate in. 

How does it work?

Step 1: Take a photo of you donating at any of the Partnering for Positive Change Piggy Banks located in Lincoln County. You will see these Piggy Banks spread around the community and any business that has one is available for freewill donation to the public.

Step 2: Have some way to identify the business you are at, such as checking in on Facebook, or including the business’s signage or logo in your photo.

Step 3: Upload your photo to Facebook using the tag #LCPositiveChange

Step 4: For every upload from a new location, you will receive an additional entry into a weekly drawing for a prize.

Step 5: Winners will be notified via Facebook.

How are the proceeds used?

The money raised will be used to reduce substance abuse in Lincoln County, specifically underage drinking, drunk driving, prescription drug use, and marijuana use. Community Connections main focus is to keep youth and families safe from the consequences of substance abuse through education, advocacy, and various programs.


If you have any questions about the Partnering for Positive Change campaign and how you can help, contact: Marlo Roberts, Community Connections Substance Abuse Prevention Coordinator, (308)696-3358.

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